Momofuku backs down from defending it's 'chile crunch' trademark

Momofuku sent cease-and-desist letters to small businesses using the term. The food and restaurant brand started by food mogul David Chang sparked outcry. The company acquired the trademark for the name ‘chile crunch’ from Chile Colonial in 2023.

Momofuku backs down from defending its 'chile crunch' trademark after outcry by small businesses. Food and restaurant brand started by chef David Chang sparked outcry by sending cease-and-desist letters to other businesses using the term. Momofuk says it won’t defend its trademark on the name ‘Chile crunch’

Momofuku backs down from defending its 'chile crunch' trademark after outcry by small businesses. Food and restaurant brand started by chef David Chang sparked outcry by sending cease-and-desist letters to other businesses using the term. Momofuk says it won’t defend its trademark on the name ‘Chile crunch’