Roblox players will be able to see video ads in its virtual realm

Users will now see billboards featuring content from brands such as e.l.f beauty, Walmart and Warner Bros Discovery. That would give advertisers access to Roblox's nearly 72 million daily active users. Half of those users are Gen-Z customers, a population group prized by marketers and businesses.

Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday. Users will now see billboards featuring content from brands such as e.l.f beauty, Walmart and Warner Bros Discovery. That would give advertisers access to the platform's 72 million daily active users, half of whom are Gen-Z customers.