Bolivia's New Coca Leaf Beer Gaining International Attention

Highlights

A new coca leaf beer is making waves in Bolivia, where the plant has long been legal.
Despite the U.N.'s prohibition on the coca leaf due to its association with cocaine, the beverage is gaining popularity.
There is uncertainty surrounding whether the world will embrace this unique brew.

Story

In La Paz, Bolivia, the El Viejo Roble distillery is making liquor from coca leaves and preparing to launch a coca-infused beer. Bolivia aims to promote the non-narcotic benefits of coca, with hopes of creating a global market for coca products. The World Health Organization's decision to study coca's benefits has reignited interest in the leaf. Bolivia's government is pushing to destigmatize coca and legalize its export, despite opposition from Western countries. The country's former President Evo Morales played a key role in developing Bolivia's state-regulated coca market.

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