Kellyanne Conway advises Trump to use fewer insults

Former White House adviser Kellyanne Conway has urged Donald Trump to modify his campaign approach as he prepares for the 2024 presidential election. In an interview with Fox Business anchor Larry Kudlow, Conway emphasized the need for Trump to adopt a strategy focused on policy contrasts rather than personal attacks, stating that a “winning formula” would involve “fewer insults, more insights.” She believes that by highlighting differences in policies, Trump can effectively appeal to voters, particularly against Vice President Kamala Harris. Conway, who served as a counselor to Trump until August 2020, stressed the importance of shifting the campaign narrative towards the future and addressing the grievances of everyday Americans. She warned that a focus on personal grievances could alienate potential supporters, urging Trump to reconnect with the “forgotten Americans” who initially supported him. This sentiment reflects a broader concern among GOP strategists about Trump’s current campaign tone. Other GOP figures, including pollster Frank Luntz, echoed Conway’s concerns, suggesting that Trump’s focus on personal attacks could hinder his chances of success. Luntz noted that a campaign centered on issues rather than insults would be more effective for Trump. Despite past tensions with Trump’s inner circle, Conway reaffirmed her loyalty to the former president during the interview, criticizing Harris for avoiding media engagement. Conway concluded by highlighting Trump’s legislative achievements, such as the 2017 Tax Cuts and Jobs Act, asserting that he has a strong opportunity to win the upcoming election by clearly defining his platform against his opponents.