Vishesh Bhatt files lawsuit against T-Series over Aashiqui brand misuse

Vishesh Films, led by Mukesh and Vishesh Bhatt, has taken legal action against T-Series in the Delhi High Court, claiming that the studio is improperly exploiting the Aashiqui brand. The court has ruled in favor of Vishesh Films, issuing a notice that prevents T-Series from using the titles 'Tu Hi Aashiqui' or 'Tu Hi Aashiqui Hai' for any future films. This legal dispute arises from concerns over the misuse of the Aashiqui brand by various unauthorized individuals and groups across India. Vishesh Bhatt expressed his frustration over the situation, stating that many irresponsible parties have been misusing the Aashiqui name, leading to confusion and misinformation in the media. To combat this, Vishesh Films had previously issued public notices to inform the public and media about the misuse of the brand. The Bhatt family views Aashiqui as a significant cultural asset that belongs to the people of India, and they are committed to protecting its integrity. The Aashiqui franchise, which includes the original film released in 1990 and its sequel in 2013, has been a significant part of Indian cinema. The second installment, directed by Mohit Suri, starred Shraddha Kapoor and Aditya Roy Kapur and focused on a love story intertwined with the music industry. The franchise has been successful, leading to discussions about a potential third installment, Aashiqui 3. The ongoing legal battle highlights the importance of intellectual property rights in the film industry and the need for creators to safeguard their brands against misuse. The Bhatt family’s actions reflect their dedication to maintaining the legacy of Aashiqui and ensuring that it is not tarnished by unauthorized use.