British parents embrace video gaming to connect with their kids
- A study by Logitech G indicates that many British parents are concerned about the quality time spent with their children, with 17% having less than five hours of meaningful interaction weekly.
- Two-thirds of surveyed parents see video gaming as a more effective bonding experience compared to traditional family activities.
- The trend reflects a growing acceptance of gaming as a valuable means to foster family relationships and create cherished shared moments.
In Britain, a recent study conducted by Logitech G highlighted a significant trend among parents regarding their methods of bonding with children. As the Christmas school holidays approach, the findings reveal that nearly three-quarters of respondents are worried about the quality time spent with their kids. Alarmingly, 17% of parents reported having less than five hours of meaningful interaction each week, whereas only a quarter managed 15 hours or more. Given this situation, many parents are exploring video gaming as a new avenue to engage with their children and strengthen family bonds. The survey indicated that 65% of parents struggle to find a mutually enjoyable activity to share with their children, which has led to a growing interest in gaming. Traditional family activities like movie nights and watching TV are still common, but a considerable number of parents are turning to gaming as a fresh and engaging option. Approximately two-thirds of parents surveyed consider gaming a more effective bonding experience than other activities. In fact, an impressive 86% of parents expressed their willingness to play video games with their children to create quality moments together. Moreover, the affordability of gaming makes it a favorable alternative to more costly outings, especially during a time when many families are looking for ways to connect without financial strain. The Logitech G study, part of their 'Race Together' campaign, emphasizes the importance of family bonding through simulation racing games that are appealing to a wide demographic. Titles like Forza Horizon 5 cater to different age groups and skill levels, making it easier for families to engage collectively. Among those parents actively engaging in gaming with their children, 74% reported having an enjoyable experience. Team-focused games are notably popular, with 82% of parents agreeing that such games encourage stronger relationships between family members. The survey further revealed that 90% of parents view gaming as an inclusive activity that can involve all family members, enabling them to create shared memories that strengthen their bonds. Viktor Bartolomei, Head of Gaming Europe at Logitech G, captured the essence of this trend by stating, 'We believe that when we race and game together, we build stronger bonds and meaningful memories.'