Inaugural Hong Kong Shopping Festival Ends Successfully

The inaugural shopping festival in Hong Kong, organized by the Hong Kong Trade Development Council (HKTDC), took place in August and was a significant success, garnering over 90 million impressions across various e-commerce platforms. This event aimed to assist local small and medium-sized enterprises (SMEs) in enhancing their brand visibility and gaining experience in the mainland e-commerce market. The HKSAR Government supported this initiative through various measures outlined in the 2023 Policy Address, which focused on promoting e-commerce among SMEs. During the festival, the HKTDC collaborated with influencers and celebrities to boost online engagement and drive traffic to the official website and participating SMEs' online stores. The event featured live-streaming sessions on popular platforms like Tmall and Douyin, which proved effective in generating sales for participating companies. SMEs like Kiu Fung Hong Limited reported encouraging sales figures, highlighting the festival's role in facilitating market entry into mainland China. The festival also showcased Hong Kong's unique cultural offerings, including its food and urban landscapes, which attracted significant interest from consumers. The slogan "Unveiling a New Lifestyle, Curated by Hong Kong" encapsulated the essence of the event, emphasizing the quality products available to mainland consumers. The positive feedback from participants has motivated the HKTDC to plan for the next edition of the festival, aiming to further support local SMEs in their e-commerce endeavors. Overall, the inaugural Hong Kong Shopping Festival not only provided a platform for SMEs to thrive but also reinforced the government's commitment to fostering a robust e-commerce environment, paving the way for future growth and opportunities in the mainland market.