Luke Littler warned of career-threatening 'sharks' lurking in the shadows

In December 2024, Luke Littler, a 17-year-old darts sensation, is gearing up for the World Championship, with expectations set to rise significantly following his impressive performance at last year's tournament. The young player has attracted a lot of attention, both from fans and potential managers eager to capitalize on his newfound fame. Bobby George, a former player and darts commentator, has publicly advised Littler to be mindful of the various individuals and companies that may attempt to take advantage of his success in the sport. He emphasized the need for solid management and guidance tailored specifically for darts, given the risks that are often present in high-stakes environments. George noted that while money and fame can be motivating, they can also introduce temptations and distractions for young athletes. As a representative of ZXF Sports Management, which also manages well-known players like Nathan Aspinall and Chris Dobey, Littler is in a pivotal position as he approaches this major competition. However, George cautioned that without the right focus, the young player could face the pitfalls that often accompany sudden celebrity status, highlighting the volatile nature of the darts profession. He stressed the importance of surrounding oneself with experienced individuals who have substantial knowledge of the sport to ensure appropriate career progression without being sidetracked by bad contracts or unqualified advisors.