Kosovo's Music Success with Dua Lipa and Rita Ora

The picturesque village of Bërnicë e Poshtme in Kosovo is currently hosting the Sunny Hill festival, a four-day pop music event founded by international star Dua Lipa and her father, Dukagjin Lipa. The festival attracts a diverse audience, including local teenagers Vesa and Urta, who are experiencing the event for the first time. With a population of 1.8 million, Kosovo's cultural impact on the global music scene is notable, especially given its small size compared to major cities like New York. The festival features a mix of musical genres, showcasing local talent from traditional Balkan melodies to contemporary pop hits. Notable performances include Albrim Llapqeva’s "Malli" and Era Istrefi’s viral hit "Bonbon," which has garnered nearly a billion views on YouTube. This musical diversity reflects the resilience of a generation shaped by the aftermath of conflict, as Kosovars navigate their identity and cultural expression through music. Despite the festival's success, economic barriers remain a concern. With tickets priced at €200, nearly half the average monthly salary in Kosovo, many locals find it difficult to attend. Approximately 45% of this year's attendees traveled from abroad, highlighting the festival's international appeal while raising questions about the benefits of such events for the local economy. Amid these challenges, young attendees like Vesa and Urta express hope for the future of Kosovo's music industry. They aspire to study abroad but intend to return, emphasizing their connection to their homeland and the vibrant music scene that resonates with their experiences.