Andy Roddick turns to new technology for his tennis comeback

In recent months, former professional tennis player Andy Roddick has rekindled his love for the game by experimenting with modern racket technology in collaboration with Wilson. After using the same racket for three decades, Roddick sought a new frame that would leverage advancements in racket design. During this process, he received insights from Ron Rocchi, a player insights manager at Wilson, as Roddick tested an extensive range of rackets equipped with different string configurations. The aim was to better understand what contributed to the feel and performance of the rackets, while also offering Roddick a chance to provide feedback based on his experiences. Roddick's previous approach to racket testing was notably brief, often trying out a racket for a mere 30 seconds before moving on to something else. However, this time, he engaged deeply with the options available to him. He specifically appreciated the pop and spin generated by the Wilson Shift, which offered him the reliability he sought when hitting the ball. This newfound partnership has proven to be both insightful and enjoyable for Roddick, marking a significant shift in his engagement with racket technology. As Roddick continued to test the Wilson rackets, he maintained regular communication with Rocchi, discussing potential adjustments and new iterations every few months. Moreover, Roddick experimented with various string types, aiming to refine his playing experience further. He found that the Luxilon strings provided a clean and solid sensation upon contact, which contributed to his confidence while playing. Despite his past experiences as a junior stringer, Roddick has since delegated the stringing of his rackets to professionals, allowing him to focus solely on his game. He expressed enthusiasm about the possibility of helping create a tour-level variant of the Shift racket, tailored for optimal maneuverability. Overall, Roddick's updated approach to racket technology has allowed him to feel much more in tune with his tennis game, leading to renewed excitement about playing regularly with the new and innovative Wilson Shift model.