Lamborghini opens largest North American showroom in San Antonio

Lamborghini has inaugurated its largest showroom in North America, located in San Antonio, Texas. The new facility spans 40,000 square feet and features impressive floor-to-ceiling windows that showcase a range of high-performance supercars, including the latest Revuelto and Temerario hybrids. CEO Stephen Winkelmann attended the opening, emphasizing the importance of the San Antonio market, which is the second largest city in Texas and has a growing customer base for Lamborghini vehicles. The showroom aims to cater to existing customers who require servicing for their cars, as Lamborghini already has a presence in other major Texas cities like Dallas, Houston, and Austin. Winkelmann expressed confidence in the new Temerario model, predicting it will surpass the iconic Huracán in popularity. The car boasts a powerful V8 engine combined with electric motors, producing 920 horsepower and reaching impressive performance metrics. Winkelmann highlighted the emotional connection that drivers have with Lamborghini vehicles, stating that the experience of driving is as important as technical specifications like acceleration and top speed. He noted that the design of the Temerario is both innovative and distinctly recognizable as a Lamborghini, which is crucial for brand identity. The opening of this showroom not only signifies Lamborghini's commitment to expanding its footprint in North America but also reflects the brand's dedication to providing exceptional service and products to its clientele, ensuring a lasting impact in the luxury automotive market.