Labatt breweries shocks industry with unprecedented order of electric trucks

In Canada, Labatt Breweries has recently taken a notable step towards environmental sustainability by incorporating a fleet of electric trucks. On December 10, 2024, the company announced the addition of ten Volvo VNR Electric trucks to enhance its operational efficiency while significantly reducing greenhouse gas emissions. The trucks are specifically designed for local and regional distribution, which includes transporting Labatt's beer and ready-to-drink beverages. With a battery configuration that allows for a range of up to 370 kilometers on a single charge, these electric trucks will efficiently cover daily routes that span between 50 to 110 kilometers. The commitment to sustainability is reinforced by the development of onsite charging infrastructure at Labatt's distribution centers, facilitating a smooth transition to battery-electric vehicles. Labatt Breweries aims to achieve net-zero emissions across its operations nationwide by 2040, and the integration of these electric trucks plays a significant role in that strategy. Drivers have positively reacted to the quiet operation of the new trucks, which not only improves their driving experience but also diminishes the noise pollution associated with deliveries in local communities. Volvo Trucks North America supports this transition, recognizing an uptick in demand for battery-electric vehicles across Canada, particularly in regions like Ontario and Quebec. Matthew Blackman, managing director for Canada at Volvo Trucks North America, highlighted the importance of these trucks as customers work towards their decarbonization targets. The support from GSH Camions Montreal played a crucial role in helping Labatt navigate funding opportunities aimed at offsetting the initial costs involved with acquiring the electric fleet and implementing charging infrastructure. The funding Labatt secured through programs like the federal Incentives for Medium- and Heavy-Duty Zero-Emissions Vehicles (iMHZEV) and Quebec's Écocamionnage program demonstrates how government support is essential in accelerating the transition to clean transportation solutions. The initiative by Labatt not only illustrates the company's leadership in sustainable practices within the beverage industry but also sets a precedent for other companies to follow suit in their efforts to reduce their environmental footprint.