Aug 18, 2024, 12:00 AM
Aug 18, 2024, 12:00 AM

Investment in Women’s Sports Gains Momentum with $50 Million Commitment

Highlights
  • Michele Kang, owner of London City Lionesses, aims to invest more in women's football.
  • Her goal is to acquire additional clubs and create opportunities for girls worldwide.
  • Kang's commitment to advancing women's sports is clear and inspiring.
Story

In a significant move for women’s sports, the owner of Washington Spirit, Lyon’s women’s team, and London City Lionesses has announced a $50 million investment aimed at enhancing the health of female athletes. This announcement comes on the heels of witnessing the USA’s women’s rugby sevens team secure an Olympic bronze medal, prompting her to pledge an additional $4 million to support their quest for gold in Los Angeles. She expressed surprise at the lack of prior investments in women’s sports, emphasizing the growing financial viability of the sector. The owner highlighted the dramatic rise in valuations for National Women’s Soccer League (NWSL) clubs, noting that prices have surged from $2 million to $5 million a few years ago to Angel City’s staggering $250 million valuation this year. This exponential growth underscores her belief that investing in women’s sports is not only a moral imperative but also a sound business strategy. Originally an immigrant with a successful career in medical technology and venture capitalism, her motivations have evolved to focus on creating opportunities for young women. She aims to provide equal chances for underprivileged youth to pursue their dreams, reflecting her commitment to social equity alongside financial returns. Currently overseeing a multi-club ownership group with three teams, she expressed interest in expanding into other women’s sports and aims to establish a presence on every continent, viewing this ambition as a means to foster growth and representation in the industry.

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