A24’s The Front Room Celebrates Brandy’s The Boy Is Mine in 2023

Brandy, known for her iconic '90s hit, is now the star of A24's horror film, which was released on September 6, 2023. In this film, she plays Belinda, a pregnant anthropology professor facing off against her malevolent stepmother-in-law, portrayed by Kathryn Hunter. This marks Brandy's return to the horror genre, reminiscent of her role in 'I Still Know What You Did Last Summer,' which coincided with the release of her famous song. The marketing campaign for the film cleverly references Brandy's legacy, particularly her hit song 'The Boy Is Mine.' A24 has utilized social media to create buzz, with captions like "The House Is Mine" that play off the song's themes. This strategy not only honors Brandy's musical achievements but also connects with a younger audience that appreciates nostalgia. The cultural impact of 'The Boy Is Mine' has endured over the years, with the song achieving significant commercial success, including a Grammy award and 13 weeks at No. 1 on the Billboard charts. The rivalry between Brandy and Monica, which inspired the song, has also been a topic of interest, with both artists eventually reconciling their differences. Overall, A24's approach to marketing 'The Front Room' serves as a tribute to Brandy's contributions to music while simultaneously introducing her to a new generation of fans through her role in a contemporary horror film.