Travis Scott’s mixtape sales plunge 98% in second week

Travis Scott's mixtape, Days Before Rodeo, debuted at No. 1 on Billboard's Top Album Sales chart with nearly 331,000 pure purchases, marking one of the largest sales figures of the year. However, in its second week, the mixtape experienced a staggering 98% drop in sales, which is a significant decline but still allowed it to remain within the top 10 of the sales chart. This decline highlights the challenges artists face in maintaining sales momentum in a streaming-dominated music industry. Despite the sharp decrease, the mixtape's initial sales were so robust that even a near-total drop did not displace it from the purchase-only roster. The project fell from No. 1 to No. 2 on the Billboard 200 and from No. 5 to No. 6 on the overall rap chart. This performance illustrates the volatility of album sales, especially for projects that have been out for a decade. Scott's ability to sell music in a streaming-focused economy is noteworthy, as many artists struggle to achieve similar sales figures. The mixtape's initial success can be attributed to Scott's immense popularity and the anticipation surrounding the release. However, the rapid decline in sales raises questions about the sustainability of such high initial sales in the current music landscape. In conclusion, while Days Before Rodeo's sales have plummeted, its initial performance underscores Travis Scott's strong fanbase and market presence. The mixtape's journey reflects broader trends in the music industry, where streaming continues to reshape how artists achieve commercial success.