Tourists find Rovers Return pub replica in the middle of the desert

In March 2023, Olivia Foley, a 21-year-old travel and lifestyle content creator, traveled to Jordan for a five-day holiday with her friends Ella Myerscough, 23, and Hellena May, 22. During their trip, they stumbled upon a curious tourist attraction - a replica of the Rovers Return, the iconic pub from the long-running British television series Coronation Street, located in the Wadi Rum desert. The presence of this pub in such an arid landscape caught the attention of Olivia and her friends, marking it as an unusual find for a holiday in the Middle East. The Rovers Return replica was adorned with images of well-known characters from the soap, such as Steve McDonald, Ken Barlow, and Betty Williams. Although Olivia admitted to not being a significant fan of Coronation Street, she noted the enthusiasm of the staff, who were all avid viewers of the show. During their visit, episodes of the soap opera were playing in the background, creating a unique atmosphere for the unexpected bar. However, the experience was not without its drawbacks. The group noted the high pricing of drinks, with a pint costing £5.83. Despite the expense, the pub offered a rare chance for tourists to enjoy alcoholic beverages in a region where such options might be limited. They enjoyed sandwiches and cocktails for £34, making it a notable stop during their trip amidst the stunning backdrop of Wadi Rum, a famed filming location for popular movies such as 'Star Wars' and 'Dune'. The discovery of a British-style pub in Jordan highlights the globalization of culture and leisure activities. As tourism evolves, unexpected attractions like the Rovers Return replica have emerged, providing experiences that connect British travelers to their home culture while being far from it. Yet, it also raises questions about the sustainability of pubs in the UK, as many face financial struggles amid changing economic conditions and consumer habits. With pub closures reaching a decade-high in 2023, the juxtaposition of a thriving themed pub in a desert environment against a backdrop of declining pubs in their native country serves as a reminder of how consumer landscapes can shift dramatically over time.