Horror and Animation Dominate Box Office

This weekend, "Alien: Romulus" is projected to earn between $70-80 million globally, contributing to Disney's impressive summer box office performance. The film is expected to generate around $75 million domestically and $35 million internationally, totaling approximately $110 million by Thursday. Analysts anticipate that the film will add at least another $30 million to its global earnings by the end of the weekend. Meanwhile, "Deadpool & Wolverine" continues to climb the Marvel box office charts, surpassing previous hits like "Captain Marvel" and "Spider-Man: Far From Home." With a current trajectory, it is expected to finish its run around $1.25 billion, making it the seventh-highest grossing Marvel Studios film, just behind "Black Panther." However, it is unlikely to challenge "Inside Out 2," which has already amassed over $1.6 billion, solidifying its position as the highest-grossing film of 2024 so far. Despite its success, "Deadpool & Wolverine" faces an uphill battle to surpass "Inside Out 2." Analysts suggest that a creative re-release, perhaps featuring a new PG-13 version with a unique framing device, could reignite interest and boost box office numbers. Ideas include a crossover with the Muppets, which could attract a wider audience and generate significant revenue. As Disney continues to dominate the box office landscape, the studio's strategic decisions will be crucial in determining the future success of its franchises and new releases.