Why Colin Kaepernick Is Starting an AI Company

Former NFL quarterback Colin Kaepernick has launched a new platform called Lumi, designed to empower aspiring creators by providing them with tools to share their stories. In a recent interview with TIME, Kaepernick explained that the initiative is an extension of his activism, aimed at bridging the gap for individuals who lack access to traditional publishing avenues or the necessary skills to create. He envisions Lumi as a space where users can interact with AI to refine their narratives, allowing for creative experimentation and the ability to publish and distribute their work. Kaepernick emphasized that Lumi will enable creators to maintain full ownership of their intellectual property, a significant aspect of the platform. He acknowledged potential challenges regarding copyright infringement but expressed confidence in navigating these issues as the platform evolves. The initiative aims to support a diverse range of creators, including athletes and content producers who may struggle to monetize their work or find a pathway into the creative industry. The platform has garnered attention from notable figures, including filmmaker Spike Lee, who is set to direct a documentary about Kaepernick. Lee highlighted the potential dangers of AI in the film industry, echoing concerns raised during last year's Hollywood strikes. However, Kaepernick remains optimistic, likening the transformative potential of AI tools to the impact of the iPhone on photography, suggesting that Lumi could open new avenues for storytelling and creativity.