Katy Perry and Doechii’s single reaches top 40 on iTunes

Katy Perry and Doechii released their new single, 'I’m His, He’s Mine,' on September 13 at midnight, just a week before the full-length album titled 143 is set to drop. The song has made its way into the top 40 on iTunes, reaching No. 32 shortly after its release. However, its performance has been relatively slow compared to expectations for a pop artist of Perry's stature, indicating a shift in the music landscape since her earlier hits. The single is notable as it marks Perry's first collaboration of this era, featuring the rising hip-hop talent Doechii, who is also looking to achieve her first significant chart success with this track. Despite the excitement surrounding the release, 'I’m His, He’s Mine' has not emerged as a strong seller, taking nearly half a day to break into the top 40 and climbing steadily but slowly thereafter. Fridays are typically competitive for new music releases, and Perry's single is competing against several other high-profile drops, including new tracks from artists like The Weeknd and Eminem. The crowded market may have contributed to the slower start for Perry's single, as it is currently the tenth-highest-ranking debut on the U.S. iTunes songs chart. This release follows two previous singles from the album, neither of which achieved significant chart success. The current trajectory of 'I’m His, He’s Mine' suggests that while it has potential, it may not reach the heights of Perry's earlier work, reflecting changing trends in the music industry and listener preferences.