Cambridge paper holds Gilmour's lyrics in its folds

David Gilmour, the renowned guitarist of Pink Floyd, has taken a unique approach to promote his first album in nine years, titled 'Luck and Strange'. Ahead of its release on September 6, 2019, he leaked the lyrics to several songs through advertisements in selected local newspapers across the UK. This innovative marketing strategy was announced on his official website, encouraging fans to find the lyrics hidden within the pages of their local papers. Notably, one of the songs, 'The Piper's Call', was featured in the Cambridge News, a nod to Gilmour's roots in Cambridge. The campaign not only reveals the lyrics but also includes a hidden character from the album's cover art in each of the seven newspapers that participated. This added element serves as an incentive for fans to engage more deeply with the promotional material. The album has already garnered attention, with a review from Rolling Stone describing it as a mix of beauty and darkness, reflecting Gilmour's artistic evolution. Pink Floyd's history is intertwined with Cambridge, where Gilmour and his childhood friend Syd Barrett co-founded the band in the 1960s. The band's psychedelic sound and innovative concept albums, such as 'Dark Side of the Moon' and 'The Wall', have left a lasting impact on music. Gilmour's leadership in the band evolved after Roger Waters' departure, leading to successful albums in the late 1980s and 1990s. The release of 'Luck and Strange' marks a significant moment in Gilmour's career, showcasing his continued relevance in the music industry. The strategy of revealing lyrics through local newspapers not only highlights his connection to his roots but also engages fans in a nostalgic and interactive experience as they anticipate the album's release.