Bologna Struggles with Overtourism

Bologna, Italy, renowned for being home to the oldest university in the Western world, has seen a significant surge in foreign tourism in recent years. The city, with a population of approximately 400,000, has long been a cultural hub for students, artists, and political activists. However, this influx of visitors has sparked concerns about the impact of overtourism on the city's unique character and local economy. Local resident Ms. Sala highlights the transformation of Bologna's downtown area, where traditional shops and markets are increasingly being replaced by commercial franchises. Historic establishments, such as stationery stores and food markets, are giving way to businesses focused on selling local delicacies, particularly the famous mortadella. This shift raises questions about the preservation of Bologna's cultural heritage amidst the growing tourist demand. In 2023, Bologna experienced a remarkable increase in tourism, welcoming over 3.5 million visitors, with more than half of them coming from abroad. This trend underscores the city's rising profile as a travel destination, attracting attention from across Europe and beyond. While the economic benefits of tourism are evident, the local community is grappling with the potential loss of its distinctive identity. As Bologna continues to evolve in response to its newfound popularity, residents and officials must navigate the delicate balance between fostering tourism and preserving the city's rich history and traditions. The ongoing debate about overtourism highlights the challenges faced by many cities experiencing similar transformations.