UFC 306: Tickets Available Now for September Event at Sphere

UFC CEO Dana White has made bold claims about the upcoming event, promising it will be a historic occasion in live sports. With the event scheduled for September 14 at the Sphere in Las Vegas, ticket sales have not reached full capacity, with over 1,000 tickets still available. Despite this, White remains optimistic that the event will sell out by fight night, projecting a live gate of around $21 million, which would still set a record for UFC events. The production costs for UFC 306 have reached approximately $20 million, a significant investment aimed at enhancing the overall experience. White has acknowledged that while the financial expectations have been adjusted, the long-term benefits of this event are anticipated to outweigh the initial costs. The UFC is focusing on expanding its audience, particularly within the Latin market, which is seen as a growth area for the brand. In partnership with the Saudi General Entertainment Authority, the event has been rebranded as Riyadh Season Noche UFC. This collaboration is expected to elevate the event's profile and attract a broader audience. The main event features bantamweight champion Sean O'Malley facing Merab Dvalishvili, while the co-main event showcases a title defense by women's flyweight champion Alexa Grasso against Valentina Shevchenko. Overall, UFC 306 represents a strategic move by the organization to invest heavily in production and marketing, aiming to solidify its brand and engage new fans, while also setting the stage for a memorable night in combat sports history.