Bluesky surges in popularity with over a million new users after election

In the week following Election Day in November 2024, Bluesky, a social media platform, experienced an influx of over one million new users. This surge has positioned it as a strong competitor to existing platforms like Elon Musk's X. The platform draws users with a design and interface reminiscent of X but aims to provide a less combative environment with reduced troll activity. To help new users acclimate, Bluesky offers starter packs featuring recommended feeds that can enhance the user's experience by connecting them to relevant topics and personalities. One of the notable features of Bluesky is its approach to content moderation, which is both innovative and user-centric. The platform's open-source content moderation system allows individuals and groups to create and utilize their own filtering systems, offering a level of transparency typically absent on traditional platforms. Users can explore topics in-depth through hashtags and have the ability to adjust the visibility of adult content in their feeds. As the platform grows, strategies for user engagement are evolving. Bluesky offers unique functionalities, such as customizable feeds for users to share and discover content according to their interests. This adaptability not only helps retain users but also encourages creative ways to interact with information and each other. Looking ahead, Bluesky aims to continue scaling its user base and enhancing user control over content on the platform. Its growth reflects a shift in social media habits, with many users seeking alternatives to traditional platforms that may not align with their preferences. As more users turn to Bluesky for a fresh social media experience, the implications for content sharing and moderation practices could redefine how social media operates globally.