Kylie Jenner's puzzling video in white coat sparks fan reactions
- Kylie Jenner recently shared two videos on social media showcasing her new clothing collection.
- One video featured her posing on a couch wrapped in plastic, which led to mixed reactions from fans, with some finding it unsettling.
- Despite the criticism, the overall response to her collection has been positive, as it prepares to celebrate its one-year anniversary.
On October 9, 2024, Kylie Jenner took to social media to promote her latest clothing collection through two videos. The videos showcased various looks from her brand, Khy, which is a collaboration with her mother, Kris Jenner, and business partners Jens and Emma Grede. The collection is set to celebrate its one-year anniversary, highlighting its growth and popularity since its launch in late October 2023. In one of the videos, Jenner posed on a couch that was wrapped in transparent plastic, which led to a wave of mixed reactions from her followers. Many fans expressed discomfort, with comments describing the scene as 'cringe' and likening it to a 'crime scene.' This unusual presentation raised eyebrows and prompted discussions about the aesthetics of fashion marketing. Despite the negative feedback regarding the video, the overall reception of the clothing line has been largely positive. Fans praised the designs and expressed excitement for the upcoming collection. The brand has been noted for its focus on wardrobe basics and investment pieces, appealing to a wide audience. As Khy approaches its anniversary, it reflects on its success, with Forbes previously valuing the company at $900 million in 2019. The brand's growth signifies Jenner's influence in the fashion industry and her ability to engage with her audience, even amidst controversy.