Fanatics Sportsbook Launches in DC Following Budget Approval
- Fanatics Sportsbook has entered the D.C. market through a partnership with the Washington Spirit, becoming the fifth sportsbook to do so.
- This partnership is notable as it is the first team sponsorship deal with a professional women's sports team in the NWSL.
- The collaboration aims to enhance engagement with fans and promote the growing popularity of women's sports.
Following the approval of Washington, D.C.'s budget in June, several leading sportsbooks have entered the market through partnerships with local sports teams. Fanatics Sportsbook has become the fifth operator to gain access, joining Fanduel, DraftKings, Caesars, and BetMGM. This move reflects the growing interest in sports betting in the region, particularly as it relates to local franchises. Fanatics Sportsbook's partnership with the Washington Spirit marks a significant milestone, as it is the first team sponsorship deal with a professional women's sports team in the NWSL. This collaboration is expected to enhance the visibility of women's soccer and promote engagement among fans. The partnership will include various marketing initiatives, such as in-stadium signage and digital marketing efforts. The Chief Business Officer of Fanatics Betting and Gaming expressed enthusiasm about the partnership, highlighting the potential for growth alongside the increasing popularity of women's sports. This strategic alliance aims to create more opportunities for fans to connect with the platform and the team. Sports fans in Washington, D.C., can now access the Fanatics Sportsbook app on both iOS and Android devices. Additionally, customers from neighboring Maryland and Virginia will experience uninterrupted service while in the district, further expanding the reach of sports betting in the area.