Pitbull Signs Deal with FIU

Florida International University (FIU) in Miami has announced that its football stadium will be renamed Pitbull Stadium, honoring the renowned rapper and producer Armando Christian Pérez, better known as Pitbull. This multiyear agreement marks a significant milestone as it is the first time an athletics venue has been named after a prominent musician. During the announcement, Pitbull expressed his excitement, stating, "This is history in the making," and emphasized his desire for the initiative to inspire students. As part of the deal, Pitbull will contribute $1.2 million annually for five years, with an option to extend the naming rights for an additional five years. The agreement also allows him to host up to ten events each year at the stadium, including concerts, rent-free. Additionally, he will be recognized as the “Official Entrepreneur of FIU Athletics,” which includes creating an “FIU Anthem” and participating in annual fundraising events. Pitbull's involvement with FIU extends beyond the stadium naming; he has a longstanding commitment to education through his nonprofit foundation, SLAM (Sports Leadership Arts and Management). This organization supports K-12 schools in underrepresented communities, utilizing an innovative curriculum to prepare students for college and careers. Since its inception in 2012, SLAM has expanded to 14 schools across five states, serving nearly 10,000 students. The partnership not only enhances the university's profile but also aligns with Pitbull's mission to promote education and community engagement, making this collaboration a promising venture for both parties.