Adelaide Crows fans react to leaked new AFL logo
- Adelaide Crows fans are expressing disappointment over a leaked new logo design intended for the 2025 season.
- The club has shifted from its blue crow's head logo, used since 2011, back to a design reminiscent of the 1991-2009 era.
- The negative reception on social media suggests that the new logo may not resonate well with fans, raising concerns about the club's branding strategy.
The Adelaide Crows are facing backlash from their fanbase after a new logo design was leaked ahead of the 2025 season. The club, which has utilized a blue crow's head logo since 2011, has opted to return to a design that harks back to the years between 1991 and 2009. This decision has not been well-received, as many fans took to social media to voice their disappointment and criticism of the new emblem. The negative feedback highlights a broader concern regarding the club's branding and its connection with supporters. Prominent figures, including former Port Adelaide player Kane Cornes, have publicly criticized the logo, suggesting it lacks power and intimidation. Some fans have gone as far as to mock the design, comparing it to outdated technology and questioning the rationale behind the change. Despite the criticism, a few supporters defended the logo, arguing that any design would likely face scrutiny due to the club's history and rivalry. The timing of this logo leak is particularly unfortunate for the Crows, as they have just concluded another season without making the finals. This ongoing struggle for success on the field may amplify the dissatisfaction with the club's off-field decisions, including branding. As the Crows look to improve their fortunes in the upcoming season, the reception of their new logo could play a significant role in shaping fan engagement and support moving forward.