J Balvin reconnects with reggaeton through music in 2023

In 2023, J Balvin embarked on a journey to reconnect with his passion for music, leading to the creation of his seventh studio album, 'Rayo.' Initially, Balvin sought to rediscover his love for music rather than produce a new album. This process involved a return to a more organic and spontaneous approach in the studio, reminiscent of his earlier creative days. He emphasized the importance of enjoying the music-making process without the pressure of expectations. During this creative revival, Balvin reflected on his past experiences and the evolution of the Latin music scene. He acknowledged the changes in the industry since he began his career and expressed respect for the current trends, particularly musica Mexicana. Balvin recognized the delicate balance between innovation and preserving the essence of music, indicating that he is not afraid to take risks in his artistic expression. As he worked on 'Rayo,' Balvin found joy in freestyling and allowing his creativity to flow naturally. This shift in his approach not only reignited his passion but also brought him back to his roots in party-centric music, which has been a hallmark of his career. The album is seen as a significant addition to the landscape of newly released Latin music, showcasing Balvin's ability to adapt while remaining true to his artistic identity. Ultimately, Balvin's journey in 2023 highlights the importance of personal connection to music and the ongoing evolution of an artist's creative process. His experiences serve as a reminder of the value of authenticity and the joy of making music for the sake of passion.