NBA Rejects WBD's Bid for Media Rights, Partners with Amazon
- TNT Sports' long-standing partnership with the NBA is slated to end following the 2024-25 season.
- There are indications of a potential legal dispute between TNT Sports and the NBA as they part ways.
- This development highlights the shifting dynamics in sports broadcasting and media relationships.
On Wednesday, the NBA announced its decision to reject Warner Bros. Discovery's (WBD) attempt to match Amazon's offer for a portion of the league's lucrative 11-year, $76 billion media rights deal. Charles Barkley, a prominent analyst for TNT, expressed concerns that WBD was at a disadvantage in negotiations, citing Amazon's financial clout as a significant factor. Despite the setback, Barkley pledged to deliver an exceptional viewing experience for fans during TNT's final season of NBA broadcasts, emphasizing his gratitude towards the league and its supporters. Following the announcement, the NBA clarified that WBD's proposal did not meet the terms of Amazon's bid. The league reiterated its commitment to maximizing the reach and accessibility of its games for fans. In response to WBD's interpretation of contractual rights for the 2025-26 season and beyond, the NBA indicated it would take appropriate action while looking forward to another successful season on TNT and Max, including the beloved program "Inside the NBA." Barkley, who has been with TNT since 2000, reportedly has a clause in his contract allowing him to explore other opportunities once the current NBA deal concludes. However, he recently shocked fans by announcing his intention to retire from broadcast television next year, affirming his loyalty to TNT despite discussions with other networks. The current media rights deal is set to expire at the end of the 2024-25 season, marking a significant transition for the league and its broadcasting partners.