Tesco uses AI to promote healthier shopping choices

At the FT Future of Retail Conference, Tesco's chief executive, Ken Murphy, discussed the potential use of artificial intelligence to enhance customer shopping experiences. He proposed that AI could analyze Clubcard data to identify unhealthy shopping patterns, alerting customers when their purchases exceed recommended dietary limits. For instance, if a customer's sodium intake is significantly high, the system could suggest healthier alternatives. This initiative aims to not only promote healthier eating habits but also to help customers save money and reduce food waste. Murphy emphasized that the goal is to make the Clubcard a valuable tool for customers, simplifying their shopping decisions. By providing personalized recommendations, Tesco hopes to create a more engaging and beneficial shopping experience. He noted that this technology could inform customers about upcoming promotions, encouraging them to delay purchases for better deals. Despite the innovative approach, Tesco reassured customers that it does not sell or share individual data, highlighting its commitment to data privacy. The company is currently not implementing a nudge policy but is exploring how AI can transform customer interactions with retailers. Overall, the integration of AI into Tesco's shopping experience represents a significant shift in retail strategy, aiming to improve customer satisfaction and health outcomes while maintaining a focus on ethical data use.