In late July 2026, Infantino proposed the FIFA Forward Enterprise (FFE) project, which aimed to sell a 20% stake in a new commercial rights entity to private investors, including Joshua Kushner's Thrive Capital, to raise $4.2 billion. The plan was met with immediate and widespread opposition from UEFA, CONCACAF, and the AFC, who accused FIFA of 'deception' and a 'fundamental breach of trust.' UEFA voted to boycott FIFA events, and the plan was withdrawn on July 31, 2026, after Infantino apologized.
The fallout continued through August, with FIFA's leadership convening a crisis meeting in Morocco to back Infantino, while UEFA and other European federations, including France, England, and Italy, withdrew their support for his re-election. In September, Infantino confirmed his candidacy for the March 2027 election, and the English FA demanded an independent investigation into the FFE plan and the Balogun red card case. Now, in Mexico City, Infantino has proposed a consultation on governance reform, including an independent review, to be discussed at the FIFA Council meeting on October 15.