McDonald's CEO says fast food chain will focus on affordability amid outrage over menu hikes
McDonald’s has a burger strategy to spark growth in the next few years. That strategy can be boiled down to one word: More. McDonald's CEO: Bigger burgers are coming. Bigger burger sales are coming, he says. McDonald's has a new strategy to spur growth.
The Double Big Mac will come with extra sauce and the typical Big Mac toppings and bun. Like the name suggests, it will contain four patties. It will hit menu on Jan. 24, McDonald’s announced Tuesday. The new Big Mac is expected to hit menu in the U.S. on Tuesday.
CEO says fast food chain will focus on affordability amid outrage over menu hikes. Increased menu hikes like an $18 Big Mac combo have negatively impacted McDonald's sales, CEO says. McDonald's CEO says McDonald's will continue to focus on the cost of food, not menu hikes, he says.