Amazon hits with a lawsuit over Prime Video ad fees

Amazon notifies Prime Video users ads will start January 29. Adverts will start appearing on the platform on January 29, although the company offers a new ad-free subscription tier. The company notifies users of Prime Video on Wednesday that ads will begin on January 30.

Amazon begins showing ads on Prime Video, jumping on streaming trend. Amazon joins the ranks of companies with ads on their streaming services. Adverts are automatically added to Prime Video as of Monday, starting in the U.S. on Monday. Amazon is the first major streaming service to show ads on its streaming service.

Amazon started automatically showing ads to US Prime Video members in late January unless they paid $2.99 more. Subscribers have challenged the move in a proposed class action lawsuit. Amazon has been hit with a lawsuit over the ad-freezing period. The company has been accused of overcharging customers to pay for the fee.