The craze for TikTok caused chaos at stores and exploded the company's profits

Rainbow-hued, stainless steel Stanley cups are everywhere. Once preferred drinkware of laborers, Stanleys have gotten a makeover. They've birthed their own culture and are now a staple in collectors' kitchens and kitchens. The Stanley Cup is now a must-have-have culture.

Stanley's 40 oz water bottle has become one of the hottest products in America. Stanley's water bottle is causing a customer frenzies at local retailers and earning the company a massive increase in revenue. The company's 40oz water bottle became one of America's hottest products.

Stanley's "Quencher" mugs has become one of the hottest selling products in recent memory. Marketing expert Victor Lee explains the TikTok strategy that Stanley used to make the mugs viral. Lee: Stanley unleashed 'perfect storm' of viral marketing for Quencher mugs.