Target launches a new paid membership program

Target launches paid membership program as it chases new revenue streams. Amazon and Walmart already have similar programs. Target is following the playbook of Amazon, Walmart, which already have paid membership programs. Amazon already has a similar program in the U.S. and Walmart stores.

Target launches low-cost brand with prices starting under $1. Target is launching a new brand that will price most items under $10. The move is an effort to appeal to price-conscious shoppers who have been hammered by high inflation. Target launched the brand in response to high inflation in recent years.

Target is looking to boost its loyalty program and is revamping its current options. The company is adding a paid subscription tier that will cost roughly $100 annually. Target is also adding a subscription service that will be $100 a year. Target says it is looking at ways to boost loyalty programs, including adding paid membership.