Feb 27, 2024, 2:00 PM
Feb 27, 2024, 2:00 PM
There are four reasons Walmart wants to buy smart TV maker Vizio
CNBC
/
Source
Walmart wants to buy smart TV maker Vizio. With the move, the big-box retailer is pushing deeper into the world of advertising. The move is Walmart's first foray into the ad market, with Vizio's smart TV sales in the U.S. Walmart is also looking to expand into the digital advertising space.
Fox News
Source
Walmart announced Tuesday it is purchasing smart TV maker Vizio in a $2.3 billion acquisition. The move is aimed at boosting the retailer's growing advertising business. Walmart announced the acquisition in a bid to boost its growing ad-tech ad-pornation business.
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