The Barbie doll was presented to Dame Helen by the manufacturer

Mattel is facing activist pressure from Barington Capital, particularly around its strategy with the Fisher-Price and American Girl brands. The company is looking to revitalize its American Girl and Fisher Price brands. It is also looking to find a buyer for the American Girl brand.

Actress Dame Helen Mirren chosen as a UK Barbie role model by toy's maker. The 78-year-old has been presented with a Barbie doll of herself by Mattel. She has been chosen to be a role model for a number of famous women from around the world.