Inside Nintendo's secretive creative process

Nintendo’s design guru Shigeru Miyamoto: ‘I wanted to make something weird’ Few people have influenced global pop culture as much as the creator of Mario and Zelda. But when you have changed the world, what comes next? Miyamoto says.

Nintendo’s design guru Shigeru Miyamoto: ‘I wanted to make something weird’ Few people have influenced global pop culture as much as the creator of Mario and Zelda. But when you have changed the world, what comes next? Miyamoto says.

Nintendo’s ‘conductor’ takes us behind the game giant’s inner workings, how it finds talent and the philosophy that sparks its eccentric ideas