It's easy to tune out politics, but Biden's campaign is using an app to get around that

President Joe Biden’s recent battleground state campaign tour didn’t draw major crowds. But critically for the Biden campaign, it did produce a lot of content. Biden's strategy is to reach tuned-out voters: Content over crowds, not crowds, but content.

President Joe Biden is building a massive campaign staff ahead of the 2024 general election against Donald Trump. Biden is betting on a beefed-up campaign operation to win the White House presidency in 2024. Biden has been criticized for his lack of experience in the field of a presidential campaign.

Biden's campaign is using an app to connect with hard-to-reach voters. Biden volunteers will still knock on doors and try to get voters on the phone. But they're also using the app to get around that. The app will help them connect with people who are hard to reach this year's voters.