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Mar 25, 2024, 3:25 PM
Mar 25, 2024, 12:00 AM
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The owner of Legoland and Madame Tussauds plans to charge more at peak times

Legoland global theme park chain based on the LEGO brand of toys Merlin Entertainments British leisure company
Daily Mail
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Legoland and Madame Tussauds owner plans ticket 'surge pricing'

Legoland and Madame Tussauds owner plans ticket'surge pricing' Merlin Entertainments is introducing a new dynamic pricing model at its top 20 global attractions by the end of 2024, and US attractions next year. The new model will be introduced at the top 20 of the world's most popular tourist attractions.

The Guardian
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Legoland and Alton Towers owner plans to charge more at peak times

Legoland and Alton Towers owner plans to charge more at peak times. Merlin Entertainments says surge pricing will help offset decline in visitors since Covid pandemic. Legoland says surge prices will offset decline of visitors since 'Covid Pandemic' in 2009.

BBC
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Source
Legoland and Alton Towers owner to charge more at peak times

Legoland and Alton Towers owner to charge more at peak times. "Dynamic pricing" will see families pay more to enter a Merlin Entertainments venue at peak time. " Dynamic pricing" to be introduced at the end of the year. Legoland will be the first time it has been added to the UK's largest tourist attraction.

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