A marketing victory for Nike is a business victory for Adidas

Foot Locker debuts'store of the future' concept that will inspire revamping of 900 stores. The sneaker retailer is planning to revamp 900 stores over the next two years. The concept will inspire the revamp of 900 of the 900 stores the retailer plans to build.

Adizero Adios Pro Evo 1. 1. Women's winner wins women's race in women's version of the Adios. Adidas wins ‘super shoe’ battle against Nike in London Marathon. Top four in men’s race and top four in women’'s race.

Nike unveils Olympic kits for the teams it sponsors on Thursday alongside athletes including Kenyan marathon star Eliud Kipchoge and British sprinter Dina Asher-Smith. After a long stretch of lacklustre sales, this summer's Olympic Games in Paris offer a fresh chance for Nike.

Nike is a marketing victory for Nike, a business win for Adidas. The contest of the sportswear giants heats up | Business.com. Nike vs. Adidas is a battle between Nike and Adidas. Nike is one of the most successful sports companies in the world, Adidas vs. Nike.

Two firms say Foot Locker wins from a strategy shift at Nike. We're not so sure. Wall Street upgrades helped lift FL shares nearly 6% Monday to roughly $25 apiece. FL shares now sit at $25 each, up 6% from $25 a year ago.