Public scrutiny made me obsessed with clothes that won't let you down, how Cefinn became the go-to label for event dressing

Samantha Cameron: 'Public scrutiny made me obsessed with clothes that won't let you down' Wife of former PM says her time in No 10 helped shape her Cefinn clothing brand. The brand is opening a London store in the first place of business in the UK.

Former PM's wife has embraced occasion wear for her fashion label, Cefinn. Partially inspired by the ‘unbelievably chic’ royals. Samantha Cameron’s fashion label has become the go-to-go-to label for event dressing.