It introduced Ozempic to the world

Danish drugmaker Novo Nordisk's Ozempic and Wegovy have soared to celebrity status in the U.S. The company's diabetes and weight-loss drugs have helped make it Europe’s most valuable public firm. It can’t make e. e. drugs.

Novo Nordisk's Ozempic and Wegovy are its blockbuster weight-loss drugs. But the Danish company has far bigger ambitions than its weight loss products. It is now trying to redefine itself as one of the world's biggest drugmakers. The company is set to launch a range of new products in the coming years.

How Ozempic Turned a 1970s hit into an Inescapable Jingle. The diabetes drug has become a phenomenon, and “Oh, oh, oh... Ozempin!” — a takeoff of the Pilot song “Magic’ — has played a big part in its story.