Roblox taps ad-tech firm PubMatic to increase sales of video ads

Gaming platform Roblox partners with PubMatic to boost video ad sales. Goal of this collaboration is to help the company diversify its revenue streams beyond virtual currency sales on the game. The partnership will help the gaming platform boost its video ad revenue streams, says Angel Smith. For more expert insight, click here to watch this full episode of Market Domination.

Roblox taps ad-tech firm PubMatic to boost sales of video ads. Video ads will be available to users who are 13 and older. The deal is part of its latest efforts to monetize its platform. Roblix depends on in-game purchases of virtual currency "Robux"