New Balance CEO talks about the next big revolution in sneakers

Retailers have been adopting the latest design trends, investing in athlete partnerships, and turning to social media to keep up. Yahoo Finance’s Brad Smith jumps into his athletic gear and laces up at the New Balance Sports Research Lab to find his best-performing shoe.

New Balance CEO Preston Preston details the 'next big revolution' in sneakers. Preston says footwear innovation is the product of scientific research. Preston: New Balance is committed to the future of footwear innovation. He says innovation is a result of research and research, and it's the result of innovation.

Joe Preston, CEO and President of New Balance, is betting it all on innovative materials. New Balance has already outpaced Nike, Adidas, and Puma when it comes to revenue growth. Preston is a New Balance veteran who began his career at the brand in 1995 and took the helm in 2018.