As EU users soar, Temu is likely to face tougher online content rules

PDD Group's fast-fashion e-commerce retailer likely to be subject to tough EU online content rules. EU rules apply to Meta Platforms, Google, Elon Musk's X and TikTok. Under EU's Digital Services Act, companies with more than 45 million users are labelled very large online platforms (VLOPs)

Chinese fashion app Temu could face strict new EU content rules. Temu is one of the most popular apps in the world to use in China's fashion industry. Chinese fashion firm Temu has been accused of breaching EU rules by using the app to promote fashion. Temououou could be one of China's most popular fashion apps to use EU rules.