Business growth is expected to accelerate this year as a result of the strategic pricing shift by P&G

Procter & Gamble's strategic pricing shift should accelerate business growth this year. Less reliance on pricing "should lead to a stronger rebound in volumes," Club Director of Portfolio analysis Jeff Marks says. Less dependence on pricing will offset the impact to sales, he says.

Procter & Gamble has hiked prices more than 1% for the past nine quarters. Wall Street expects P&G's revenues to rise once again, according to LSEG data. Wall St. expects the company to continue to raise its revenues once again.