Tim Hortons is the first fast food company in Canada to try pizza

Experts say Tim Hortons' desire to grow its market share later in the day isn't a surprise. But the chain's path to success may not be an easy one, experts say. Tim Hortonons isn't the first Canadian fast food giant to try pizza. Here are the stakes.

Tim Hortons launches pizza nationally to'stretch the brand' to afternoon, night. The fast-food chain's aim was to craft a slate of flatbread pizzas hitting restaurants this week. The pizzas are aimed at satisfying young and old customers alike. Tim Horton says the pizzas were designed to figure out which combination of cheeses would nail the "ooey gooey factor"