The company expects to return half a billion dollars to customers this year

JCPenney is aiming to give half a billion dollars back to its customers through a revamped loyalty program. The company is hoping to give back half of the $500 million it spent on its loyalty program to entice customers. The new loyalty program is aimed at enticing customers and enticing them.

JCPenney expects to return half a billion dollars to customers this year. New rewards program will target Kohl’s. New program is aimed at Kohl's, which has been in decline for years. JCPy plans to return $500 million to customers over the next few years.