The new lineup of phones will be a challenge for Apple in China

Huawei launched the Pura 70 series of smartphones on Thursday in a bid to continue its resurgence in China and ramp up its challenge to Apple in the market. Huawei's new line-up of phones is aimed at ramping up its efforts to compete with Apple in China.

Huawei Technologies Co. released its latest series of smartphones on Thursday. The breakthrough Mate 60 device helped erode Apple's dominance in China’s high-end segment. The new line-up follows the success of the Mate 60 smartphone that knocked out Apple in China.